If you see prospects getting stuck somewhere in your “layers,” consider redesigning your next-step offers. What is the next “juicy morsel” they would want if you showed it to them, that would help them take another step forward? What new layers, content or products can you create that are compelling and relevant to who the prospect is and where they are in their evaluation and buying cycle? Let go of trying to control prospects, and trust that if it’s a good mutual fit, and you keep nurturing them, and your “layers” are relevant and useful, they will become a customer someday!