Understanding the Non-Linear Buyer Journey: A New Approach to Marketing

A talk with Georgiana Laudi, Co-Founder and Chief Strategist of Forget The Funnel. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to customers throughout their entire journey. Georgiana emphasizes the importance of product marketing, operationalizing customer insights, and adopting a customer-centric approach to build meaningful, lasting relationships and drive better business outcomes.