• CEO Tim Cook: "AR can be really great. We have been and continue to invest a lot in this. We are high on AR for the long run, we think there's great things for customers and a great commercial opportunity. So we're investing.“ • Acquisitions suggest mobile-focused AR: bought facial recognition company Faceshift and smartphone AR company Metaio, and Flyby Media, which provided the image- recognition in Google's tablet-based mixed- reality initiative Project Tango • Apple is also said to be prototyping VR headsets • Recently hired a leading VR researcher. Sources: Apple Insider, UploadVR, Wall Street Journal, Financial Times @cbinsights #arvr #ARVR