• Releasing PlayStation VR, high-end gaming headset that will compete with likes of Vive and Rift • Lower price-point ($399 atop $299 PS4 console) • Huge gaming footprint, the best selling major video game console (40M PS4s sold) • Beefing up specs on PlayStation 4 Source: The Verge, Wall Street Journal, Engadget @cbinsights #arvr #ARVR