EMBEDDING PERSONAL LEADERSHIP IN PERFORMANCE DRIVERS At CHANEL, we focus equally on four performance drivers: Brand Performance, Client Engagement, Leadership & People Strength, and Financial Health. How we lead and treat our people is equal in consideration to brand and business as a driver of performance. Placing this equal value on Leadership & People Strength is a defining factor in who we are as a company and brand. People matter at CHANEL, and we demonstrate our commitment to their long- term engagement, development, and well-being in our codified behaviors, measurements, and supportive tools to help people optimize their strengths. PERFORMANCE AT CHANEL: PEOPLE AT THEIR BEST Reflecting our brand purpose, which emphasizes empowerment, our Design Your Impact philosophy intends for our people to be on a continual path of self-development, and supports them in taking responsibility for their growth while contributing to the business. Our process for managing performance is based on conversations with managers and provides tools, resources, and support to people on how to achieve as well as what to achieve. We thereby strive to keep our people motivated and growing in a transparent, fair, and developmental process that supports people in being their best, individually and collectively, and ensures everyone is moving in the same direction. GLOBALIZING THE CHANEL FASHION RETAIL EXPERIENCE The Retail Excellence Program brings together employees engaged in our retail métiers from around the world to Paris — our heart of creation — to participate in a rich learning experience on all aspects of our FASHION business. The experience combines the following elements: • Visits to our ateliers to learn from CHANEL artisans about their exceptional know-how. • Exposure to FASHION leaders to hear about our business strategies and priorities. • Expert-led sessions on how to deliver exceptional service to our clients, with a strong emphasis on the human touch, which we strive to preserve in everything we do. In the program, our employees also connect with each other, share experiences, and engage in reciprocal learning, all of which helps to build stronger relationships and enhance their development. Altogether, the Retail Excellence Program deepens passion for the brand and company, and provides opportunity for development and global community building. BEING A PURPOSEFUL EMPLOYER