3. Learn about the ISV tools you need to Begin exploring the launch your app. Partner Learning Camp In order to deliver your app to customers, you need to learn and understand a specific set of tools that Salesforce provides to you (CMA, Explore now LMA, COA and Environment Hub) and access them via a PBO (Partner Business Org). 4. Create visuals and other marketing materials to help tell your story. Having a variety of effective marketing materials will help you be fully prepared to present your app to Salesforce, fellow partners, and, most importantly, prospects. Get creative, begin to build a brand identity, and stand out from the crowd. Be sure to check out the Partner Learning Camp, which is designed to help ISVs expand product and industry knowledge.