WE HAVE LIFTOFF 1. Write content for your AppExchange listing. The content on your AppExchange listing serves Launching a number of purposes. One vital purpose is Your App to provide as much information as possible to potential customers. Another purpose is to provide installation instructions for Salesforce admins. This guide will help you create the Now that you’ve done all the pre-work perfect AppExchange listing. required to launch your app, it’s time to build and execute your release plan. 2. Create a first call deck. Releasing your app can be one of the Once your app has gone live on AppExchange, most exciting experiences of your it’s time to start getting in front of customers. professional journey, which is why it’s Your first call deck should effectively explain essential to launch with a structured plan. your app’s value proposition to customers, which will be of tremendous value when it Follow these steps to help your launch comes time to sell. go as smoothly as possible.