1. Populate your AppExchange listing with Start perfecting your text and media. AppExchange listing In addition to the content you wrote in step 1, you’ll also want to create a demo video for your AppExchange listing and add screenshots of Start now your app’s functionality. Then, add media and pricing to your AppExchange listing. 2. Articulate and implement your lead and sales process. In order to move your customers from interest to purchase, you need to define and implement a process for capturing leads from your AppExchange listing. Then, you must follow a predictable sales motion. 3. Define your support process and publish your app. You need to be fully prepared to support customers once they have installed your app. This includes offering a number of different avenues for customers to get support, including via email, live chat, or phone.