TELL THE UNIVERSE 1. Learn the AppExchange Marketing Analytics tools. Marketing and AppExchange Partner Intelligence is a set of Selling Your App analytics functionality that empowers partners with data and insights to run a smarter AppExchange business. It offers partners insights into how customers are finding and Once your app is live on AppExchange, interacting with their AppExchange listing. it’s time to build your narrative to share 2. Develop (and stick to) a strategy for with customers. Understanding the tools marketing to social followers and offered to you by Salesforce and building prospect lists. a comprehensive marketing strategy are You’ll want to get the word out about your essential pieces to success. Following product in as many ways as possible. Social these steps will help ensure you’re doing media marketing is undoubtedly an effective everything possible to get the word out way to go about this. Set up accounts across about the launch of your app. major social media platforms using consistent branding, then develop brand guidelines and a cadence for posting. Find resources to help you build this strategy in the Partner Marketing Center.