Brand guidelines Our brand 02 Our language These are some basic guidelines that help create consistency throughout network communications. To access comprehensive tools and resources to help you get the word out as well as showcase your membership, partnership and commitment, visit the login area of our site. Here you can find sample press releases, social media assets, referral language and much more! (1% network only) ABOUT 1% FOR THE PLANET (boilerplate language and for use in press releases) 1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $265 million to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all. Look for our logo to purchase for the planet and learn more at onepercentfortheplanet.org. TONE inspirational empowering welcoming proactive optimistic plainspoken individual member business member giving nonprofit partner planet movement commitment action partnerships partnership advising impact network KEY PHRASES