Brand guidelines We are 1% for the Planet. Here are a few things to remember when using our name: 1% for the Planet should never be shortened to 1%FTP or abbreviated in any way and should reflect the proper capitalization: 1% for the Planet We use onepercentfortheplanet.org when referring to the website itself; it is not the organization’s name. It should never appear with a “www.” preceding it. Unless you are writing the URL, please write 1% for the Planet, not One Percent for the Planet. See examples at right for other common mistakes to avoid. Our name 1% for the Planet 1% For The Planet One Percent For The Planet One Percent for the Planet 1%forthePlanet 1% For The planet 1% for the planet 1%FTP 1 Percent for the Planet Our brand 03 X X X X X X X X