Brand guidelines Typography 12 Primary Typographic styling Below are the preferred primary typography styles for web. Header 1 | Montserrat - ExtraBold - 54px Subheader | Montserrat - SemiBold - 21px - CAPS Body | Montserrat - Medium - 16px Quote | Montserrat - Medium - 21px Quote caption | Montserrat - SemiBold - 16px - CAPS 1 2 3 4 5 Below are the preferred secondary typography styles for web. Header 1 | Bookmania - ExtraBold - 54px Subheader | Montserrat - SemiBold - 21px - CAPS Body | Montserrat - Medium - 16px Quote | Bookmania - Regular - 22px Quote caption | Montserrat - SemiBold - 16px - CAPS 1 2 3 4 5 Origin EVER WONDER HOW 1% FOR THE PLANET BEGAN? It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” — YVON CHOUINARD IN HIS BOOK “LET MY PEOPLE GO SURFING” 1 2 3 4 5 Origin EVER WONDER HOW 1% FOR THE PLANET BEGAN? It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” — YVON CHOUINARD IN HIS BOOK “LET MY PEOPLE GO SURFING” 1 2 3 4 5 Secondary Typographic styling