Brand guidelines Imagery 13 Our look Everyone in our network has their own visual style but we prefer to feature images and video that show a diversity of people and places in which we live, work and play. Bold and colorful photography is preferred over black and white and documentary style over posed or studio setups.  For member products, we like to show them in use in a natural setting or a representative lifestyle image. (See Sunski example at bottom left.) Please keep these styles and standards in mind when collaborating with us on storytelling or other marketing efforts.