Brand guidelines br ew Campaigns 14 Our campaigns Each year as part of our annual ad campaign, our network gains access to world-class creative that they can customize and use to tell their 1% stories. In these brand guidelines (pgs. 9, 14-16), we showcase some example creative that we provided to our network during our Be 1% Better campaign. The campaign’s messaging and assets are evergreen, and we encourage continued use! To view and download the full suite of assets, please visit the login area of our website. Here you can find further context as well as ideas and inspiration on how best to incorporate Be 1% Better messaging into your communications. (1% network only)