Brand guidelines Icon assets Two sets of icons have been created in conjunction with the 1% for the Planet globe motif: globe icons that represent our six issue areas and general smiley globe icons. Each set serves to activate its accompanying image in different ways. These icons can accompany graphics as well as photography. In the instances of photography, icons may function as a smiley face replacement for someone’s face (sparingly) or (more common) may be placed on the photo to accompany it. We recommend providing a caption or explanatory text which dives deeper into the photo contents or specific issue area(s). Campaigns 15 Climat e Land Wa ter Food Pollution Wildlif e ISSUE AREA GLOBES GENERAL SMILEY GLOBES