Brand guidelines Campaigns 16 Tagging assets Whether using the 1% for the Planet thought bubbles, mini flags or hang tags, these assets provide ample opportunity to showcase your 1% commitment. Mini flags are intended to identify food, beverage and restaurant members within the 1% network. These flags are placed on photos of experiential products such as food or beverage items, shot within eye level or a reasonable range above, but not from a bird’s-eye view. Thought bubbles and clouds are placed above the subject of a photo, cementing them as an active thinker or participant in our network. They serve as a medium for member stories—their journey and reason for being a 1% member can be highlighted in captions or supporting content and the graphic functions as a visual aid. Hang tags serve as a reminder that every purchase makes a difference and when you support 1% for the Planet members, you’re purchasing for the planet. MINI FLAGS THOUGHT BUBBLES AND CLOUDS PAPER HANG TAGS VECTOR HANG TAGS