THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Heather Salerno Adriel Sanchez Melissa Sargeant CMO | Appcast CMO | WalkMe CMO | AlphaSense CMO Super Power CMO Super Power CMO Super Power Marketing transformation. Communications. Driving growth. Heather leads global marketing Adriel is a marketing professional Melissa is a forward thinking, efforts for Appcast, managing with over 20 years experience strategic marketing leader, teams that will expand Appcast’s across a wide range of industries driving sales and profitability for presence and client base in both and geographies. He is a startups and industry leaders North America and Europe, thought leader, well-recognized both organically and through overseeing Appcast’s marketing people manager and natural acquisitions. She has been strategy and elevating the brand. storyteller who’s used his classic recognized for identifying and Her areas of focus include: direct marketing roots, keen reacting to market trends and leveraging recruitment marketing understanding of technology, and aligning sales and marketing insights and labor market expertise influencing capabilities to build strategies with business objectives to produce insightful content, lead and scale marketing functions. His to generate significant growth. generation and strategic account- largest contributions have been She leverages global experience based marketing to engage net- in the areas of sales-marketing with expertise in marketing new customers, market position alignment, digital marketing, diverse technologies with special development for new product developing end-to-end demand emphasis in global B2B software features and enhancements, generation practices from (SaaS and on premise). She has and development of customer awareness through purchase, and delivered high impact results like marketing programs to foster and leading cultural transformation. His achieving 25% year-over-year deepen customer engagement. skills range from digital marketing pipeline growth, delivering 60% strategy & execution to direct marketing pipeline contribution marketing, global online media and driving more than 50% optimization, inbound marketing increased sales, to name just a few. to SEM and beyond. 33