THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Kevin Sellers Gary Sevounts Ellina Shinnick CMO | Ping Identity CMO | Malwarebytes CMO | HubInternational CMO Super Power CMO Super Power CMO Super Power Balancing the art and science Scaling growth. Navigating complex organizational of marketing. structures. Gary is a full-stack growth CMO Kevin is a modern marketer with with a proven track record in Ellina Shinnick is CMO for HUB extensive digital expertise to drive building and scaling high-impact International, leading global growth and relevance for world- marketing teams and engines in strategy for both their B2B and class brands. He is a differentiated VC-funded, PE-owned, and public B2C organizations. Blending data, thinker that leverages insights and companies. His recent awards insight, and creativity, Ellina’s analytical tools to carefully balance include 2021 CMO of The Year marketing efforts prioritize driving the art and science of marketing in KYC / Compliance Space and revenue while engaging with both to help lead brands with exquisite 2018 Top 35 Marketing Executives customers and employees to positioning and storytelling that by Wall Street. His recent success create campaigns that resonate moves audiences to action. Kevin highlights include $1.3B --> $4.5B internally and externally and is also a distinguished omni- valuation of Socure, $640M help achieve customer success. channel storyteller with deep acquisition of Kount by Equifax, 4x During the pandemic, Ellina led experience that includes enterprise revenue growth in 3 years (Aryaka the charge for HUB to become strategy, brand building, product Networks), 17x revenue growth in 3 a valuable partner for clients and marketing and analytics all tied to years (Zetta.net) and 11x customer prospects by providing substantive, tangible business growth, ROI and acquisition cost reduction in 2 pertinent content and rewarding sustained brand strength. years (Zetta.net). virtual events. Ellina is committed to innovative marketing that has, and continues to, differentiate HUB in it’s marketplace. 34