3M Brand Identity Guidelines Learn to Protect our Most Valuable Asset: The 3M Logo 3M has one logo and it is recognized as a valuable asset for our Company. The development of logos for internal departments, web sites, trademarks and products dilutes the power of the 3M brand, confuses customers and audiences, increases legal risk, and wastes 3M resources. These logos are not permitted. 5 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.