3M Brand Identity Guidelines 3M Brand Identity System Overview  Communicate globally with one face, one voice  Provide a unique and efficient way to build the strength and value of the 3M brand  Visually express our brand essence: “Harnessing the chain reaction of new ideas”  Help businesses tell the story of how 3M innovation is continuous, collaborative and transformative  Help us emotionally connect with customers by communicating the “who” and the “why” behind 3M innovation 4 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.