3M Brand Identity Guidelines 1. Create Montage Message From Your Value Proposition  Distill your value proposition into a succinct, compelling montage message. Fewer words can provide more impact. Example Value Proposition: Example Montage Message: 3M Oil and Gas Division offers a wide range of proven applications that can help reduce maintenance costs and downtime. No matter how tough the challenge, our job is to help keep you up and running. 2. Select Imagery  Select imagery that visually expresses your value proposition and montage message.  Consider selecting one main image and two or more supporting images. Fewer images can provide more focus and impact.  Images like 3M technology patterns, texture patterns, or chain reaction or handwritten graphics help enhance the 3M montage design and reinforce the brand essence. 17 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.