3M Brand Identity Guidelines Montage Messages Guidelines / Recommendations Size and Placement Positioning Lines of Type Arrangement  Type is integrated into the design  Lines of type are vertically staggered to create movement.  Arrange the shapes and type to accommodate  Entire message is large and easy to read Avoid stacking more than three lines of type. descenders (the part of a “g” or “y” that drops  Key words are larger for emphasis below the baseline).  A shape is added to contain the descender within the 3M montage field 26 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.