3M Brand Identity Guidelines Montage Message Guidelines  Montage message type is a design element.  Messages should consist of short, concise phrases, often with two parts or ideas.  The words should be staggered to the left or right.  Fewer words in larger type are more impactful.  Use a mix of type sizes to emphasize key words.  Helvetica Neue 47 Light Condensed is the preferred font for montage messages. Montage  In most cases, montage messages are positioned at the Message top or bottom edge, touching the 3M montage field. The type “inside” the 3M montage field is reversed out in white, and the type “outside” is black.  In some cases, all of the type may be contained “inside” the montage, provided there is enough contrast between the color of the type and the background, to ensure legibility. 25 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.