3M Brand Identity Guidelines General Guidelines  This guide provides specific standards for the correct and consistent promotion of 3M products and services by third parties for a variety of applications. When used properly, these standards can protect and enhance the equity of both brands/companies.  Respect the Integrity of the 3M Logo  Seek permission from the 3M operating unit before using the logo, and handle it with care. Artwork for the 3M logo is available at www.3m.com/identity. Always use the 3M logo in 3M Red. The only exception is black for 1 color printing.  Make sure the 3M logo doesn’t dominate the third party logo. Third party logo must be displayed more prominently than the 3M logo.  Never reverse the 3M logo out of a colored field.  It must be clear that a website is owned by the Third Party - not 3M. 36 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.