3M Brand Identity Guidelines Explain the Affiliation with 3M  Indicate third party relationship to 3M when the 3M logo is being used. The text that describes this relationship should appear in close proximity to the 3M logo. Retailers are exempt from this requirement. Set the descriptive text in Times Roman non-bold, uppercase and lowercase.  The following are some of the descriptive phrases that can be used. The final selection is determined by the legal arrangements the third party has with 3M: ― Approved Converter ― Authorized Applicator ― Authorized Distributor ― Authorized Dealer 37 3M Confidential. 30 Oc©to be3Mr 2013. All Rights Reserved.