DECISION MAKING 254. Look for the Return Apply Pareto’s Principle1 to the options and determine which solution gives you the most return for the least amount of effort. 255. Go Pro / Go Con Create a pros and cons list for your top 5 ideas. Make sure you have at least 5 pros and 5 cons for each (even if they are outlandish2). 256. Do the Splits Try Split Testing if possible. Poll your users or use Google AdWords to try out different ideas or solutions and see which one gets the most traction. 257. Tree–Define It Make a decision tree of the possible options and follow the one with the most identified benefits. 1 Pareto’s Principle states that 80% of outputs come from 20% of inputs. 2 One “con” of buying this book might be that you become so successful you’re made the CEO of your company, which means you’ll probably have to move offices. 133