44 Complete palette Primary Secondary 328 c C100 M0 Y45 B32 R0 G127 B123 3165 c C100 M0 Y28 B65 R0 G83 B94 3425 c C100 M0 Y78 B42 R0 G112 B74 347 c C100 M0 Y86 B3 R0 G161 B96 3272 c C100 M0 Y4 4 B0 R0 G170 B166 1807 c C0 M100 Y96 B28 R181 G18 B27 1797 c C0 M100 Y99 B4 R227 G27 B35 173 c C0 M69 Y100 K4 R232 G109 B31 021 c C0 M53 Y100 K0 R247 G142 B30 cool gray 04 c C0 M0 Y0 K 24 R201 G202 B204 black black 90% black 65% Grays Our colors A wide variety of colors make up the Alliance brand. The cooler blues and greens make up the core palette while the hotter, punchier reds and oranges are thrown in to add some punch and liveliness. The grays can be used sparingly in conjunction with either of the palettes. No color should be tinted.
AAM Brand Book Page 43 Page 45