45 PMS 3272 PMS 347 PMS 021 PMS 1797 PMS 328 PMS 3425 PMS 173 PMS 1807 The top row of colors are the main highlight colors of the Alliance. The bottom row of darker shades are to be used in conjunction with it's top row counterpart as an accent, as has been done in the Alliance logo. In most executions, the majority of the color palette should stick to the cooler end of the spectrum. The warmer colors should be used conservatively and only used to add punch to the placid tones of the blues and greens. cooler warmer cool warm 45
AAM Brand Book Page 44 Page 46