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57 Our photography A focus on people is at the core of the Alliance brand. Photos should feel warm , modern , spacious and emotional . Architectural photos should not be the center of attention. All featured photos are for demonstration purposes only. Staff photography can look slightly more posed, but should have a relaxed portraiture feel. They should look authentic and optimistic . These photos should have rich colors with a soft focus . Staff photography

AAM Brand Book - Page 57 AAM Brand Book Page 56 Page 58