Logo Aetna Foundation The Aetna Foundation has its own logo, due to its unique tax and legal status. Except for the logo, the Aetna Foundation follows all other Aetna design standards and guidelines (for example, font, use of color and photography). Logo color We only use violet for the Aetna Foundation logo color (or a white logo on colored backgrounds). A black logo should be used on black-and-white printed materials. Clear space Keep the logo clear of competing text, images and graphics by maintaining the minimum amount of clear space, which is equal to the height of the “t” in Aetna. “t” HEIGHT “t” “t” Print Minimum size for regular use 0.44” / 11.176mm Minimum size for small use 0.28” / 7.11mm Digital Minimu m size for regular use 69px Minimum size for small use 43px Aetna.com