Aetna.com Logo Specs Keep the logo clear of competing text, images or graphics by maintaining the minimum amount of clear space, which is equal to the height of the “t” in Aetna. Keep the logo legible by always using the wordmark at sizes greater than 0.105” for print and 16px for digital applications. Please note: The small-scale logo trademark (TM) symbol is larger in proportion to the Aetna wordmark so that it remains legible at smaller sizes. “t” HEIGHT “t” “t” Print Minimum size for regular use 0.209” / 5.31mm Minimum size for small use 0.105” / 2.67mm Digital Minimum size for regular use 27px Minimum size for small use 16px