Aetna.com Logo Our logo is central to our brand. It represents who we are, what we do and what we believe in. Our logo combines the CVS Health heart icon with the wordmark, signifying the strength of the two combined companies — an exciting change for health care. Usage The re designed logo: • Incorporates a CVS Health heart icon in Aetna’s primary color violet to reflect Aetna’s important role in the CVS Health enterprise • Demonstrates the enterprise commitment to transform health care • Is a symbol of our enterprise-wide purpose of helping people on the path to better health • Is now only available in two colors — violet and white • A black logo is available ONLY for black-and-white printed materials Aetna.com ©2019 Aetna Inc. XX.XX.XXX.X (X/19)