Aetna.com Logo Key principles Our logo must be right aligned at the bottom on all Aetna communications, with exceptions for digital and mobile technical limitations only. Violet is our lead brand color. It should be exclusively used for all business- and operational-related items and materials. Aetna in text When writing the company name, we spell it with an initial capital letter (“A”). The company name is always written as “Aetna.” Aetna in foreign language translation We don’t translate the company name into foreign languages. The company name is always written as “Aetna.” Examples include brochures, flyers, postcards and posters. XX.XX.XXX.X (X/19) aetna.com Subhead bold Subhead light Headline Headline Aetna is the brand name used for products and services provided by one or more of the Aetna group of subsidiary companies, including Aetna Life Insurance Company and its affiliates (Aetna). . ©2019 Aetna Inc. XX.XX.XXX.X (X/19) aetna.com Additional copy A XX.XX.XXX.X (X/19) aetna.com Subhead bold Headline Subhead bold Subhead light Body headline Body copy ui invenima qui cones dolum, iminctu saperoratin exped moditia sed ma que doluptur, cones et quaspienda perorepero magnatam as ent eum unt provit, sit ut ulloreni nus et evellate de nitiis iderum faceat abo. Bus de mo ommodit magnati dollorat. Body copy ui invenima qui cones dolum, iminctu saperoratin exped moditia sed ma que doluptur, cones et quaspienda perorepero magnatam as ent eum unt provit, sit ut ulloreni nus et evellate de nitiis iderum faceat abo. Bus de mo ommodit magnati dollorat. Body headline Body copy ui invenima qui cones dolum, iminctu saperoratin exped moditia sed ma que doluptur, cones et quaspienda perorepero magnatam as ent eum unt provit, sit ut ulloreni nus et evellate de nitiis iderum faceat abo. Bus de mo ommodit magnati dollorat. Body copy ui invenima qui cones dolum, iminctu saperoratin exped moditia sed ma que doluptur, cones et quaspienda perorepero magnatam as ent eum unt provit, sit ut ulloreni nus et evellate de nitiis iderum faceat abo. Bus de mo ommodit magnati dollorat. XX.XX.XXX.X (X/19) aetna.com Headline Aetna.com