16 ALASKA AIRLINES BRAND GUIDELINES Expressive Type DESTINATION ILLUSTRATIONS These custom illustrations tell the story of where we fly through typography. This evolving collection is available through the Brand Studio and can be used in employee spaces to represent a location and on materials when showcasing a destination. They should be used as a solid color within our palette and should not have a gradient applied. Contact Alaska’s Brand Studio for usage. Erik designed all of our destination typography. Each destination has been given its own treatment that expresses its vibe, culture and feel. by Erik Marinovich