19 ALASKA AIRLINES BRAND GUIDELINES Mini Plane JUST PLANE CUTE. The airplane icon is a simplified visual representation of Alaska’s overall fleet of aircraft. We took inspiration from various airplane types to land on the newest version of the icon. • Airplane icon should always be the color of the typography used. • Icon width should be the letterform width. • If space permits, airplane icon should have 2x the space from the top compared to the headline. • When between airport codes, the airplane should be the same height as the font. 31 BRAND PLANE ICON: USAGE New Icon New Icon (white) Use of Icon ● Airplane icon should always be the color of the typography used. ● Icon width should be the letterform width. ● If space permits, airplane icon should have 2x the space from the top compared to the headline. ● When between airport codes, the airplane should be the same height as the font. OOH LENGTH OF 1 LETTERFORM PRINT LENGTH OF 2 LETTERFORMS HEADL The airplane icon is a simplified visual representation of Alaska’s overall fleet of aircraft. We took inspiration from various airplane types to land on the newest version of the plane icon. AIRPLANE IS THE SAME HEIGHT AS THE CODE