9 ALASKA AIRLINES BRAND GUIDELINES The Tail LIVE(RY) TO TELL THE TAIL. The Alaska livery is our largest and most recognizable element. It’s a piece of art that represents all of Alaska Air Group. We have a photo version and a vector image version. Use the photo version, supported by a clear blue sky, whenever possible. Use the vector image version when you can’t use the photo, such as on a screen printing, large graphics, apparel and merch. The tail should always be facing left. Cropping is acceptable, using the guidelines found on page 8. Photograph Vector Art