The Alcoa Visual Design System Our logo Our logo is one of our most valuable assets. To ensure that it is and remains a strong representation of our company, it must be used consistently across all lines of communications. Horizontal The logo comprises two elements; the graphic and the name Alcoa. These two elements must never be separated. The logo can only be used without the words by corporate communications and only as a design element. The Alcoa corporate trademark appears in one color: Alcoa Blue. This color has been specially formulated by Pantone®, Inc. While Alcoa Blue is the designated color for our logo, it may also be printed in black or reversed to white in certain instances. Under no circumstances should other colors be used. The center of the graphic should always be transparent. The logo has two configurations: A horizontal configuration (Version A) Vertical and a vertical configuration (Version B). Logo color: Alcoa blue C96 M53 Y5 K24 R22 G87 B136 2