Alcoa Brand Book

The Alcoa Visual Design System Alcoa Corporation Using the Alcoa logo, colors and typography November 2016 1

The Alcoa Visual Design System Our logo Our logo is one of our most valuable assets. To ensure that it is and remains a strong representation of our company, it must be used consistently across all lines of communications. Horizontal The logo comprises two elements; the graphic and the name Alcoa. These two elements must never be separated. The logo can only be used without the words by corporate communications and only as a design element. The Alcoa corporate trademark appears in one color: Alcoa Blue. This color has been specially formulated by Pantone®, Inc. While Alcoa Blue is the designated color for our logo, it may also be printed in black or reversed to white in certain instances. Under no circumstances should other colors be used. The center of the graphic should always be transparent. The logo has two configurations: A horizontal configuration (Version A) Vertical and a vertical configuration (Version B). Logo color: Alcoa blue C96 M53 Y5 K24 R22 G87 B136 2

The Alcoa Visual Design System Our logo: backgrounds Use backgrounds that make the Alcoa logo prominent. Background colors Acceptable backgrounds and photos can easily overpower or compete with the logo. It is important that the logo be in contrast with the background. Contrast occurs when two elements are different. The greater the difference, the greater the contrast. The key is to work with contrast to assure the differences are obvious and that the logo is easily distinguished. Unacceptable backgrounds Do not use dark backgrounds Do not use light colors behind behind the blue or black logo. the white logo. 3

The Alcoa Visual Design System Our logo: incorrect use Consistency helps to build strong brand recognition. Therefore, the Alcoa Incorrect use logo should always be presented according to the specifications set in these guidelines. Do not change or modify these specifications. Misuse of the logo dilutes our identity and compromises our brand. Basic rules • Do not stretch or deform the logo • Do not use a different color of the logo, including Alcoa secondary colors • Do not use two colors in the logo. The abstract mark and Alcoa name should always be the same color • Do not set the logo at an angle • Do not change the spacing between the mark and the name • Do not outline the logo • Do not make a customized 3D version of the logo • Do not give the logo a drop shadow • Do not apply Photoshop filters to bevel or emboss the logo • Do not show the abstract mark with the Alcoa name. Exception can be made for 16 pixel by 16 pixel image for web browser favicon • Do not show the Alcoa name without the mark 4

The Alcoa Visual Design System Our logo: minimum size and clear space Minimum sizes The Alcoa logo is a single, trademarked graphical unit consisting of two elements that should never be separated. This includes the geometric 16.058mm 5mm shape of the logo and the Alcoa logotype. These two items are integrated and can only be separated by Alcoa Corporate Communications to use as a design element by the Company. The geometric shape of the logo must never replace the integrated logo. Abstract symbol Alcoa logotype White space White space must be at least the size of the lower case ‘a’. The abstract symbol should always be transparent and show the background color through it. No other symbol, seal or graphic trademark may be displayed with the Alcoa trademark. The logo is also precisely proportioned. The elements are to be used in precisely the same size and position relationship. Clear space is the minimum amount of “breathing room” maintained around the logo. The clear space is to be kept free of type, graphics, or Logo within copy photographic elements. The space may be white or a single background color and, at a minimum, must be the height of the lower case letter “a” in The logo must not be used within copy the logotype. Do not use the logo in a sentence or phrase. And do not use the trademark name, Alcoa, in all capital letters in a sentence. If an entire heading, phrase or paragraph is in all caps, then Alcoa may be used in all This is an product caps. 5

The Alcoa Visual Design System Our tagline Our tagline is: The Element of Possibility™ Tagline use below logo The tagline is a play on words. ‘Element’ refers to aluminum's place on the periodic table and the ingredient needed for success. The tagline communicates these messages: • Our history as a pioneer in the world-changing discovery that made so much of modern life a reality • Our future promise to continue innovating, enabling further progress and advancements • Our deep roots in scientific discovery Tagline use beside logo Basic rules • When using the tagline within body copy, it should follow the type style and font within the body copy • When used in advertising, marketing and collateral materials, use only Helvetica Neue LT Medium Italic font for the tagline • Use the same color for all of the words in the tagline • Do not add words or change the tagline • Do not change the mix of capitals and lowercase in the tagline • The tagline can be placed below the logo as long as minimum space rules are adhered to • If the tagline is placed below the logo, it should extend to the length of an extra ‘A’ further than the edge of the logo • If the tagline is placed beside the logo: o There should be at least space for the equivalent of two ‘a’s o The size of the tagline should be the same size as the height of the ‘a’ o The base of the tagline text should align with the base of the word ‘Alcoa’. The ‘y’ will drop below. 6

The Alcoa Visual Design System Our corporate color palette Consistent use of color also helps to build strong brand awareness. This makes it possible for us to “own” a color. In other words, using select colors that leave a lasting impression and which are immediately associated with our brand. This is done through an established corporate color palette. Alcoa worked directly with Pantone® to develop a custom Alcoa PMS Blue. This color, coupled with PMS 430, composes our corporate color palette. Alcoa Blue should be used moderately in graphical elements and text. If Alcoa Blue cannot be obtained, PMS 647 (coated) or 2945 (uncoated) can be substituted. Additionally, please contact [email protected] if you need a swatch of Alcoa Blue to match the color. Alcoa blue 4 color process C 96 M 53 Y 5 K 24 RGB R 22 G 87 B 136 HTML 165788 PMS 430 C 4 color process C 5 M 0 Y 0 K 45 RGB R 148 G 156 B 161 HTML 818A8F 7

The Alcoa Visual Design System Our secondary color palette Our color palette is a combination of select PMS colors and associated Secondary color palette screen values. The solid colors lend themselves well to full-bleed backgrounds in print and web applications and as an accent color to complement photographs and illustrations or to highlight important aspects in a marketing piece. The lighter-appearing screen values provide a sense of balance and should be used as a complement to the accent colors. Additional screens and shades can be used as needed. Aluminum color (PMS 8400 C) should be used sparingly. Please note that the color values indicated are for guidelines only. Please refer to the Pantone color guide for accurate representation. 8

The Alcoa Visual Design System The Alcoa Angles The Alcoa Angles consist of four elements: Position in the grid system 1. Left angle The Alcoa Angles use the current 12 column (or 6 when required) grid 2. Right angle system for all advertising and marketing materials. 3. Brand mark 4. Background The Alcoa Angles can be positioned in the below distinct ways. The six column layout can also have the right angle featured. The angles must The left and right angles must always be at the same angles as the brand never be positioned in the middle of a grid. mark symbol. 9

The Alcoa Visual Design System The Alcoa Angles continued Brand mark alignment Tag line position The bottom of the brand mark symbol is always aligned with the meeting The tag line The Element of Possibility™ can be placed in the left angle. point of the Alcoa Angles. Use the grid system for vertical alignment. The clear space around the logo must be respected. Inside the left angle it can be positioned in three areas: 1. Top left of page (within document margins) 2. Bottom right of page (within document margins) 3. Aligned with the meeting of the angles Colour use The left angle and background can use all three colours but the right angle must always be white with the Alcoa brand mark in blue. However, in situations where the right angle is touching another white area (see example C), the right angle is a 10% tint of Pantone 430. 10

The Alcoa Visual Design System Typography in print Typography helps to present the personality of our organization. The Primary digital font options selected typographic style is clean, precise and easy to read. Helvetica Neue LT Com is the font to be used for all internal and external marketing abcdefghijklmnopqrstuvwxyz communications: for example, brochures, advertisements, trade show Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ banners, business cards, etc. The Helvetica Neue LT Com family is Regular simple, unadorned and neutral, making it ideal for widespread use. 1234567890 (.,:;?!and*) abcdefghijklmnopqrstuvwxyz If for any reason Helvetica Neue LT Com is not available please use the Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial font as your default option. 1234567890 (.,:;?!and*) Italic The font family is extremely versatile and widely available. For questions abcdefghijklmnopqrstuvwxyz or more information please contact us at [email protected]. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,:;?!and*) Bold abcdefghijklmnopqrstuvwxyz Typography in digital Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,:;?!and*) Bold Italic Arial is the font of choice for digital applications such as emails and abcdefghijklmnopqrstuvwxyz presentations. This font family is similar to Helvetica in proportions and Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,:;?!and*) weight but is slightly more rounded with softer curves and natural angles. Regular abcdefghijklmnopqrstuvwxyz For questions or more information please contact us at Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ [email protected]. 1234567890 (.,:;?!and*) Italic abcdefghijklmnopqrstuvwxyz Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,:;?!and*) Bold abcdefghijklmnopqrstuvwxyz Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ Bold Italic 1234567890 (.,:;?!and*) 11

The Alcoa Visual Design System Photographic style Imagery plays a key role in protecting the Alcoa image in our • Images should be editorial in style, real people, real stories, and communications. A carefully managed approach to selecting photography natural, not staged or rehearsed helps to reinforce Alcoa as a responsible, innovative partner dedicated to • When photographing people, use natural lighting with no overly drastic creating sustainable solutions that move the world forward. lighting techniques • Photographs should focus on the product as the dominant feature Use the Alcoa corporate photography tookit for: • Use tight cropping and dramatic angles when possible • Guidelines for photo shoots • Product shots should be well lit to capture proper color and texture • Photo usage and copyrights • When focusing on technology, color gels may be used in the • Permission release and assignment of rights – should be exercised background only in cases when extra cost is justified by special circumstances • The featured product should never be gelled or colorized in any way • Copyright License Agreement. In the majority of cases, this satisfies • Ensure employees in photos are currently employed by Alcoa Alcoa usage needs • Submit your photos to the Alcoa Digital Assets Collection using these criteria and specifications We are a global organization; our employees and customers speak many languages; and we generally prefer to show diversity in our photography. Alcoa regional communicators can highlight Alcoans from their region in advertisements and marketing materials, as long as the photos align with our technical criteria outlined in the guidelines. Please note that a more extensive range of images, approved for use for internal and external marketing communications, is accessible to Alcoans via the MyAlcoa communications portal (only available to Alcoans via the Alcoa internal network). External agencies and designers should ask their Alcoa point of contact for access to specific Alcoa images. Basic rules • All models/employees should be wearing Personal Protective Equipment (PPE) when shown in a working environment • Photographs should have a sharp focal point, clear depth-of-field and saturated color 12

The Alcoa Visual Design System Unacceptable photography Examples of unacceptable photography The photos shown here are examples of imagery that does not meet the design system standards. Explanations of why they are unacceptable can be found beneath each photo. Do not use photos that show an unsafe environment. Do not use photos with monotone Do not use photos of workers and poor color. where Alcoa apparel standards are absent. Do not use images with a Do not use photos with poor resolution less than 300 dpi. lighting. 13

The Alcoa Visual Design System Our grid system Our grid system should be used for all marketing, advertising and collateral materials. With the exception of PowerPoint®, using the grid will help achieve a consistent look and feel as well as a solid visual and structural balance. The following grids will serve as an excellent starting point for the development process. Our flexible 12-column grid system helps to ensure an organized look and feel to all advertising and marketing materials. This grid system will provide effective guidelines to help organize text and images on a page. The grid also helps to standardize the size and proportion of all the essential brand elements. A grid system is a two-dimensional structure made up of a series of vertical and horizontal guidelines which are used to help structure content. Three simple elements compose the grid: Text columns and gutters The vertical magenta rules indicate body text columns with fixed gutters. Our system uses 12 columns with a 0.125" gutter. All margins are set at 0.5". Horizontal grid The horizontal cyan rules show our page is further broken into 12 horizontal columns to help proportion the page. Baseline grid The baseline grid helps to align all elements to a common base. To set up your baseline grid, go to your preferences/grids. 14

The Alcoa Visual Design System Sizing and layout The grid system is based on the US Letter and the A4 size. For sizes smaller or larger than the standard US letter size or A4, you can scale the grid up or down in size to fit the application. 15

The Alcoa Visual Design System Sizing and layout 16

The Alcoa Visual Design System Using our type Typography: headlines Headlines should always be prominent and be set in the largest point size on the page. Headlines are to be set in Helvetica Neue Light. Do not use Helvetica Neue Bold, Heavy or Black for headlines. Typography: body copy Body copy is always set in Helvetica Neue Light. On standard US Letter and A4 documents 10/15 pt is considered a standard size. In a sophisticated grid system, the lines of text, pictures, headlines, etc. should all align to the baseline grid. Our system is based on a 3 pt baseline grid. The type’s x height and desired leading should always be divisible by 3. Using this ratio assures that all lines of text align to the baseline grid which, in turn, align with all photos, captions, headlines, etc. 17

The Alcoa Visual Design System Stationery A4 size letterhead 18

The Alcoa Visual Design System Stationery Legal footnote A4 size letterhead 19

The Alcoa Visual Design System Stationery Envelope USA size (241mm wide, 105 mm high) Basic rules • The appropriate text within the ‘Business Unit’ may be location (e.g. Pinjarra Refinery), rather than Business Unit. Contact local communications teams to confirm which should be used • The following graphics have been provided for guidance. Contact local communication teams to confirm specifications Font to be used • Business Unit: Helvetica Neue LT Std (75 Bold) – 12pt – Leading: 12pt • Company • Company name: Helvetica Neue LT Std (45 Light) – 8pt – Leading 9pt • Address 1: Helvetica Neue LT Std (45 Light) – 8pt – Leading 9pt • Address 2: Helvetica Neue LT Std (45 Light) – 8pt – Leading 9pt • City: Helvetica Neue LT Std (45 Light) – 8pt – Leading 9pt 20

The Alcoa Visual Design System Stationery Envelope A4 size (220mm wide, 110 mm high) Basic rules • The appropriate text within the ‘Business Unit’ may be location (e.g. Pinjarra Refinery), rather than Business Unit. Contact local communications teams to confirm which should be used • The following graphics have been provided for guidance. Contact local communication teams to confirm specifications Font to be used • Business Unit: Helvetica Bold 12pt, 0 tracking • Company name: Helvetica Light 8pt / 9pt, 0 tracking • Address 1: Helvetica Light 8pt / 9pt, 0 tracking • Address 2: Helvetica Light 8pt / 9pt, 0 tracking • City: Helvetica Light 8pt / 9pt, 0 tracking 21

The Alcoa Visual Design System Stationery Business card USA size (88mm wide, 51mm high) Basic rules • Below the individual’s name a maximum of two lines is available for titel and/or occupation description • The appropriate text within the ‘Business Unit’ section may be company name (e.g. Alcoa of Australia) or location (e.g. Pinjarra Refinery), rather than Business Unit. Contact local communications teams to confirm which should be used • The following graphics have been provided for guidance. Contact local communication teams to confirm specifications Font to be used • Business Unit: Helvetica Neue LT Std (75 Bold) – 10pt – Leading: 10pt • Address 1: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • Address 2: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • City: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • Office: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • Mobile: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • Fax: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • [email protected]: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • Firstname Lastname: Helvetic Neue LT Std (75 Bold) – 8pt – Leading 9pt • Title 1: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt • Title 2: Helvetica Neue LT Std (45 Light) – 7.5pt – Leading 9pt 22

The Alcoa Visual Design System Stationery Business card International size (85mm wide, 54mm high) Basic rules • Below the individual’s name a maximum of two lines is available for titel and/or occupation description • The appropriate text within the ‘Business Unit’ section may be company name (e.g. Alcoa of Australia) or location (e.g. Pinjarra Refinery), rather than Business Unit. Contact local communications teams to confirm which should be used • The following graphics have been provided for guidance. Contact local communication teams to confirm specifications Font to be used • Business Unit: Helvetica Bold 10pt / 10pt, 0 tracking • Address 1: Helvetica Bold 7.5pt / 9pt, 0 tracking • Address 2: Helvetica Bold 7.5pt / 9pt, 0 tracking • City: Helvetica Bold 7.5pt / 9pt, 0 tracking • Office: Helvetica Bold 7.5pt / 9pt, 0 tracking • Mobile: Helvetica Bold 7.5pt / 9pt, 0 tracking • Fax: Helvetica Bold 7.5pt / 9pt, 0 tracking • [email protected]: Helvetica Bold 7.5pt / 9pt, 0 tracking • Firstname Lastname: Helvetica Bold 8pt / 9pt, 0 tracking • Title 1: Helvetica Bold 7.5pt / 9pt, 0 tracking • Title 2: Helvetica Bold 7.5pt / 9pt, 0 tracking 23