The Alcoa Visual Design System Photographic style Imagery plays a key role in protecting the Alcoa image in our • Images should be editorial in style, real people, real stories, and communications. A carefully managed approach to selecting photography natural, not staged or rehearsed helps to reinforce Alcoa as a responsible, innovative partner dedicated to • When photographing people, use natural lighting with no overly drastic creating sustainable solutions that move the world forward. lighting techniques • Photographs should focus on the product as the dominant feature Use the Alcoa corporate photography tookit for: • Use tight cropping and dramatic angles when possible • Guidelines for photo shoots • Product shots should be well lit to capture proper color and texture • Photo usage and copyrights • When focusing on technology, color gels may be used in the • Permission release and assignment of rights – should be exercised background only in cases when extra cost is justified by special circumstances • The featured product should never be gelled or colorized in any way • Copyright License Agreement. In the majority of cases, this satisfies • Ensure employees in photos are currently employed by Alcoa Alcoa usage needs • Submit your photos to the Alcoa Digital Assets Collection using these criteria and specifications We are a global organization; our employees and customers speak many languages; and we generally prefer to show diversity in our photography. Alcoa regional communicators can highlight Alcoans from their region in advertisements and marketing materials, as long as the photos align with our technical criteria outlined in the guidelines. Please note that a more extensive range of images, approved for use for internal and external marketing communications, is accessible to Alcoans via the MyAlcoa communications portal (only available to Alcoans via the Alcoa internal network). External agencies and designers should ask their Alcoa point of contact for access to specific Alcoa images. Basic rules • All models/employees should be wearing Personal Protective Equipment (PPE) when shown in a working environment • Photographs should have a sharp focal point, clear depth-of-field and saturated color 12