The Alcoa Visual Design System Our corporate color palette Consistent use of color also helps to build strong brand awareness. This makes it possible for us to “own” a color. In other words, using select colors that leave a lasting impression and which are immediately associated with our brand. This is done through an established corporate color palette. Alcoa worked directly with Pantone® to develop a custom Alcoa PMS Blue. This color, coupled with PMS 430, composes our corporate color palette. Alcoa Blue should be used moderately in graphical elements and text. If Alcoa Blue cannot be obtained, PMS 647 (coated) or 2945 (uncoated) can be substituted. Additionally, please contact [email protected] if you need a swatch of Alcoa Blue to match the color. Alcoa blue 4 color process C 96 M 53 Y 5 K 24 RGB R 22 G 87 B 136 HTML 165788 PMS 430 C 4 color process C 5 M 0 Y 0 K 45 RGB R 148 G 156 B 161 HTML 818A8F 7