The Alcoa Visual Design System Using our type Typography: headlines Headlines should always be prominent and be set in the largest point size on the page. Headlines are to be set in Helvetica Neue Light. Do not use Helvetica Neue Bold, Heavy or Black for headlines. Typography: body copy Body copy is always set in Helvetica Neue Light. On standard US Letter and A4 documents 10/15 pt is considered a standard size. In a sophisticated grid system, the lines of text, pictures, headlines, etc. should all align to the baseline grid. Our system is based on a 3 pt baseline grid. The type’s x height and desired leading should always be divisible by 3. Using this ratio assures that all lines of text align to the baseline grid which, in turn, align with all photos, captions, headlines, etc. 17