“All” Usage The “All” icon is a supporting graphic for our brand to convey what we’re all feeling. All festive. All Delighted. All Inspired! Do’s & Dont’s Do not use “All” icon in sentences, paragraphs or written documents Do not use any font other than Avenir Next Condensed Bold Do not overuse “All” icon. Best if used once per design Keep statements short, preferably one word following our All icon. Festive Headline Font Inspire d Allentown has it Delighted 11