Nature Icon Allentown is a natural with wooded trails, riverfront pathways, tree-lined streets and plenty of parks and green spaces. Category Icons Community Icon Allentown loves its friendly, welcoming and nurturing neighbors and newcomers. Working together we can create a bolder, brighter future. Culture Icon Inspired by a creative, innovative population, our arts scene is gowing and diverse arts, music and cultural experiences abound. To highlight key messages and areas of focus, our brand includes categories for community, culture, culinary, nature and economic development. Each category has its own clever, whimsical,and inviting icon inspired by the cursive “l” in the Allentown logo. Culinary Icon Our city is proud to share its many tastes and traditions, from ethnic festivals to award-winning restaurants to local eateries. Economic Development Icon We welcome business with a ready and able workforce, robust entrepreneurial ecosystem, and the best tax incentives on the East Coast. Digital Icon Our digital icon is only used for digital and social executions, such as social profile pictures. The digital icon does not have its own color palette, but instead uses our primary colors. 12