Visual Elements Introduction 1.0 American’s advertising builds upon our iconic image while still reflecting our more modern, vibrant and welcoming spirit. So the American brand has to be much more than a logo on a page. It’s the words that you choose, the type you select and the colors, graphics and imagery that you use to communicate. Please visit the Brand Center at brand.aa.com for full brand guidelines. © American Airlines, 2015 Advertising Guidelines, v.3.0