Table of Contents Welcome Visual Elements Photography & Livery Partnerships Advertising Guidelines 1.0 Introduction 1.32 Image Categories 2.19 Partnerships 1.01 Elements Quick Reference 1.33 Imagery Table of Contents 1.34 Plane Price Point Logo & Layout 1.35 Livery 2.20 Standard Price Point 1.02 Logo 1.36 Livery Violations 2.21 Percentage Price Point 1.03 Logo Clearspace 1.37 Imagery Violations 2.22 Multiple Price Points 1.05 Rule of Thirds 1.38 Image White Space 2.23 Transactional Non-Panes 1.08 Logo Colorways 2.24 Transactional Panes 1.09 Colorway Violations Audio 2.25 Route Launch Panes 1.10 Logo Violations 1.40 Music and Sound Design 2.26 Price Point Examples Color & Typography 2.0 Elements Applied International Examples 1.11 Color Introduction 2.29 International Print 1.12 Print Typography 2.31 International Price Point 1.13 Out-of-Home Typography Print 1.14 Digital Typography 2.01 Print 3.0 Contact Information 1.15 Typography Violations 2.02 Joint Business Print 1.16 Legal Copy 2.03 Reversed Elements 2.04 Print Spread Co-Branding 1.17 oneworld Out-of-Home 1.19 oneworld Exceptions 2.06 Out-of-Home 1.20 Joint Business Lockups 2.08 Subhead Violations 1.22 White Frame 2.09 Destination Imagery 1.23 Partnerships 2.10 Imagery Violations 2.11 Exceptions Price Points 1.24 Print Price Point Online 1.25 Online Price Point – Non-Panes 2.12 Standard Online 1.26 Online Price Point – Panes 2.13 Horizontal Online 2.14 Narrow Online Online & Screen 2.15 Mobile and Tablet –Static 1.27 Online Margins 1.28 Online Elements Panes 1.29 Online Animations 2.16 Online Banners: 300 x 250 1.30 Panes 2.17 Online Banners 160 x 600 1.31 Video End Frames 2.18 Online Banners: 728 x 90 © American Airlines, 2015 Advertising Guidelines, v 3.0