Elements Applied Standard Online 2.12 Animated online advertising uses 300 x 250 these six foundational elements. The logo is present at the beginning of the ad. Refer to pages 1.05 and 1.06 for more info. Headlines are set in AA Dark Gray or white and in this example flush left, Introducing Introducing with AmericanSans Medium, AA Blue or white callouts. two new ways. two new ways. The image is open and has space for typography, then fades to white. The button fades in after the body copy at the final frame. 5 The oneworld logo is aligned with the American logo and fades in with the CTA button. The oneworld logo animates in with claim copy if the message is about oneworld. Legal copy goes at the bottom of the online banner. All banners require a 1 px. From DFW and From DFW and AA Dark Gray key-line stroke. Chicago, connect to Chicago, connect to hundreds of cities hundreds of cities worldwide. worldwide. Service is operated by American Eagle Airlines. © American Airlines, 2015 Advertising Guidelines, v 3.0