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Elements Applied Print 2.01 Basic print advertising uses four of the foundation elements. In this example, they are aligned on a rule of thirds grid. The logo is always located at the top right of the layout. Headlines and body copy are set in AA Dark Gray and in this example flush left. The image has been retouched to create an open space for The world is waiting. the typography. Wherever in the world you wish to explore, oneworld logo is aligned according we can help take you there. We’re bringing you more destinations to make the world to the American logo. feel smaller so you can dream bigger. American Airlines, the Flight Symbol logo and the Tail Symbol are marks of American Airlines, Inc. oneworld is a mark of the oneworld alliance, LLC. © 2014 American Airlines, Inc. All rights reserved. © American Airlines, 2015 Advertising Guidelines, v 3.0

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