Visual Elements Elements Quick Reference 1.01 American advertising is comprised of Logo Typography core elements that include the new logo, typography, imagery and color palette. This set of tools has been designed to be flexible and expandable so that it can be innovatively applied AmericanSans. across all media. But to effectively define the American brand experience, these core elements must be used Modern. consistently across every touch point. Clean. Imagery Color © American Airlines, 2015 Advertising Guidelines, v 3.0