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Elements Applied Partnerships 2.19 There are instances when American Airlines will run an ad along with a partner. In this instance, partner logos are positioned next to the oneworld logo whenever possible. However, if the partner’s minimum size requirement and guidelines for their logo do not allow for this, they are incorporated as part of the paragraph or headline copy. In digital panes ads, the bottom pane is dropped to make room Online for the partner logo. Asia awaits. New flights from DFW to Hong Kong and Shanghai. Out-Of-Home Print © American Airlines, 2015 Advertising Guidelines, v 3.0

American Airlines Brand Book - Page 64 American Airlines Brand Book Page 63 Page 65