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Elements Applied Standard Price Point 2.20 Advertising with price points uses six elements. In this example they are aligned on a rule of thirds grid. The logo is used simply at the top right of the layout. Headlines are set in AA Dark Gray with AmericanSans Light, AA Blue callouts. The image is open and has space for typography. LAX and Aspen oneworld logo is aligned according to the American just got closer. logotype and Flight Symbol. Round Trip All prices are Price point lockup is discussed in $ shown in USD more detail on page 1.24. Legal copy is placed at the bottom of a layout and justified. © American Airlines, 2015 Advertising Guidelines, v 3.0

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